SignatureSerene Lace Bra
Refined floral lace with soft everyday support.
Coming Soon
Join the waiting list for launch updates.
Confidence looks good on you.
Luxury underwear
AVOREIQLONDON
Luxury starts with what touches your skin.
Premium comfort, thoughtful design and a quietly refined aesthetic. A UK-based brand with products crafted in Sri Lanka.
AVOREIQ is the signature underwear brand of Miyuki Fashion.
Japanese-inspired refinementBritish directionSri Lankan craftsmanship
Comfort. Strength. Everyday.
◇
Premium qualityFabrics chosen for lasting comfort♢
Thoughtfully designedRefined essentials for every day✦
Crafted in Sri LankaCelebrating apparel expertise♡
For every bodyConfidence from the first layerThe collections
Made to feel exceptional.
Elegant silhouettes for women and clean, supportive essentials for men — designed as a modern wardrobe of everyday luxury.
The launch collection
A first look at AVOREIQ.
Signature
Coming soonSilk Touch Lace Brief
Delicate lace with a smooth, flattering finish.
Coming Soon
Join the waiting list for launch updates.
MenEssential Boxer Brief
Clean support with a soft, modern feel.
Coming Soon
Join the waiting list for launch updates.
LoungewearAyla Satin Pyjama Set
Relaxed luxury for evenings and slow mornings.
Coming Soon
Join the waiting list for launch updates.
Our origin
Luxury shaped by three worlds.
AVOREIQ is a luxury underwear label by Miyuki Fashion. The brand brings together British direction, Japanese-inspired refinement and Sri Lanka's deep apparel-making heritage.
Our aim is simple: create the most personal layer of your wardrobe with elegance, comfort and confidence.
Discover our philosophy →“Confidence begins with how you feel — and luxury begins with what touches your skin.”AVOREIQ